Wear It Forward
Established in 2016, founder Jasmine Begin from Ottawa, Canada wanted to give back to her community. When Jasmine was 10 months old she suffered 3rd degree burns to her hands and legs. Throughout her life, Jasmine spent a lot of time at the Children's Hospital of Eastern Ontario enduring countless operations and therapy in order to repair skin and tissue damage. Fast forward 24 years, the scars are still prevalent but Jasmine who is more confident than ever wants to give back to those who helped her as a child. She started a clothing company called 'Wear It Forward'. The vision for the company is to create a movement that uses clothing as an outlet to give back. As she puts it :"Clothing is essential for everyday life, why not wear the brand that allows you to make a difference in the world?".
Jasmine launched the brand with the 'Not-So-Ugly' Christmas Sweater where 10% of profits from each unit sold was donated to CHEO. Wear It Forward raised over $3,000 for the Children's hospital. As she promised, with the growth of the company comes bigger donations. This year, $5.00 of each sweater sold will be donated to CHEO in order to achieve a goal of $20,000!
Beginning in September 2017, Wear It Forward has introduced a new line of products: Scrubs for the Cure! In 2015, Jasmine's father passed away of a very rare form of stomach cancer. Seeing her best friend and father, Jean Bégin suffer the consequences of the horrible disease, Jasmine wants to help those suffering from cancer in anyway she can. Scrubs for the Cure is an initiative that donates $5.00 of every scrub set sold to cancer research/ care programs around the country. There is no doubt that most people have been touched by cancer in one way or another. It may not seem like $5.00 will make a major impact, however, if every medical practitioner supported the cause, we can really make a difference!